Copywriting Tips For Catalog and Web Descriptions

If you can answer this one question in your catalog and web descriptions, “How will this product make my customer’s life better?” you have a piece of the formula for a successful promotion. Whether your line is hardware supplies, medical supplies, quilts or rustic furniture, focus on how the merchandise fulfills a need or desire for your customer.

Remember, you are creating copy to sell goods or services! Great copy is just another tool you can use to run a successful, profitable business. Copy that successfully combines a product’s features/specifications and offers unique benefits to your customer makes the sale. So let’s take a closer look at these two components – features and benefits. Both are necessary for a copy description that generates sales.

First, what exactly is a feature? In short, it is the physical description and specifications of your merchandise. You can find features in the instructions or user guide that come with the merchandise. Some examples would be:

material ( stainless steel, cotton, plastic, etc)
function (tells time, toasts bread, slices meat, etc)
size and dimension
colors available
# of pieces
Price

Would the above specifications alone sell your wares? Most likely, they wouldn’t. A copywriter takes the basic features, searches for benefits to the customer and then creates a catalog or web description that not only engages the customer, but compels them to purchase your goods. In other words, appeal to needs, wants and desires!

So next, let’s look at the second component. Incorporating benefits into your copy description promotes the desire to “buy.” They make an appeal to the customer emotionally and fulfill a need. Benefits show your customer what he stands to gain by purchasing your product. They answer questions such as:

Will this merchandise make life easier or provide a convenience?
Does it solve a problem?
Will it save me time or money?
Does it alleviate a fear?
Does it flatter?
Is it exclusive?
What need does this product fill?

If your descriptions can answer one of the above questions, and believe me this is just a select few, you are more likely to make that all-important sale. Just don’t forget to intermingle catalog features with benefits to answer all customer questions. Dimensions, material and sizes all help the customer make informed choices. Customers don’t want to pick up the phone and wait for a service rep to get detailed information on a product. Copy must provide the customer with the information they need to convert a casual shopper into a satisfied customer.

Can’t seem to find the right words to sell your product? Denise McGill is a freelance copywriter specializing in catalog product description, copy makeovers, landing pages, promotional materials, sales letters, articles, press releases and more.

Buying Furniture For Your Bedroom

Ask yourself what your bedroom means to you. Intimacy? Sanctuary? A place to unwind? A bedroom is your refuge from the outside world. It’s worth all the effort you put in to make it a place to look forward to after a rough day.

It’s vital that you get the bedroom’s furniture right. You don’t want the furniture to be an eye-sore or obstruct your movements. Your bedroom’s furniture should be immaculately chosen and placed to reflect your style and give you maximum comfort.

First, decide your budget. Then, decide on what you want your bedroom to look like. You will only be comfortable with a bedroom that mirrors your personality. So depending on whether you are outgoing or reserved, choose the furniture (wood, metal, cane) and the colors accordingly. Once you have a decent picture, start searching for options. Browse the Internet for the latest furniture models and styles. From Antique to Ultramodern and from the understated to the bold, you will have multiple product catalogs to help you along.

If you can’t yet make up your mind, try visiting furniture showrooms or pick up interior design journals. These give you the twin advantage of the showcasing the kind of furniture that suits your taste as well the best way to arrange them in your room. In addition, they will also educate you on the various accessories you may use to complement the dominant pieces of furniture, the bed(s). These accessories can be items like dressing tables, armoires, nightstands, footboards, closets, classy rugs or carpets and small tables etc.

Pay special attention to the accessories as they should complement the bed while not hogging precious space and spoiling the overall mood of the room. The idea is to pick accessories that fit in seamlessly in the big picture. Nightstands and armoires and tables are useful to add symmetry around the master bed and are also handy in storing numerous little items like books, notepads, timepieces, lamps, telephones and other bric-a-brac.

An important consideration is to choose the furniture as per the needs of the room’s occupants. For children, go for low lying furniture and items like toy chests. For elderly occupants, again, easily accessible furniture with generous use of soft padding material is the correct options.

Another crucial factor that should influence your choice is the frequency with which you revamp your room’s settings. Be it the wall paint or the furniture layout, if you are one who alters the settings often; choose expandable or light weight hardware. Wrought Iron or Cane furniture is a good choice. It might also come be handy should you have to change residence.

All things said and done, devote enough time towards choosing your bedroom furniture. Make sure that it matches your expectations of comfort and style, and (possibly) gives you more than you asked for. Unlike other areas of life, choosing furniture is an experience where compromise must be best avoided. Focus on utility and comfort. When you have peace of body and mind, luxury will follow.